In my office, I have several business cards. Some of them are used. Some of them are still in their boxes. One of them is now in my closet. As you can see, it is a lot of work. Each time I think of a new card design, I can’t resist the urge to start a new card design.
Business cards are one of the easiest ways to advertise a business, but they also work really well for insurance agents. With insurance you can get a lot of mileage out of using your cards. For example, we saw a study that found that when people were asked what was their favorite card in their wallet, it was the one that represented their home state.
Although we found that some people like to use business cards in order to save time (i.e. their insurance rates go down), we found that most used them as a way to advertise their business. I also like the fact that they have cards that you can use to pay for things, like coffee for instance.
It can also be a marketing tool; a card with a picture of your house can attract new business. We also saw a study that found that when people were asked what was on their favorite card, it was the one showing their home state.
This is all great, but how useful is it? Most people are looking to save a few minutes of searching, and a great way to do that is to use business cards to advertise your services. It’s also a good way to help you stand out in a busy office, or when you’re having an uncomfortable conversation with someone.
A study in the Journal of Marketing Research and Management Information Systems found that the best way to get people to use your business cards is by making them fun and attractive. Instead of asking them to click through the image, why not have them click on the card itself? You would think that this would be a problem, but the research found that when you use it like this, it creates an almost immediate connection.
Insurance is a business, so it doesn’t surprise me that these “card” marketing strategies are effective. I’m not saying it’s “bad” to use these cards. I’m just saying you should make them fun and attractive. If you’re in the insurance business, you could use them to get your clients to talk about why they use your product.
My experience with insurance has been that they are a lot of people who are in the business out of necessity. They are usually in the business for the wrong reasons, but that doesnt stop them from using them. Their job is to pay for accidents and medical bills, like doctors and hospitals. So they use the cards to attract new recruits and remind them of why they’re in the business.
Insurance agents are the quintessential business card. A lot of them have a lot of other business cards to add to their collection, and they want you to know theyre keeping a close eye on your business so you can keep them on your side. Their job is to collect the information you need from you so you can turn in your client’s claim and get paid.
I know I’ve been guilty of not using them. But I’ve been so busy lately, I haven’t had time to use them. So I’m trying to make up for it by finding some new ways to use them.